PROCESS

We are your guide for building stronger relationships with your leads, prospects and existing clients. We’ll help you build “relationship funnels” that keep your audience engaged and nurtures them toward your conversion goals.

How We Do It

Step 1

15 Minute​
Discovery Call

We discuss your marketing goals and I share with you the fundamentals of relationship funnels.

Step 2

Identify Conversion
Goal & Audience

We create messaging & target your audience with inbound marketing, web & social ads.

Step 3

Build Landing Pages
& Lead Magnets

We build funnels with value-rich landing pages, lead magnets, up-sells, down-sells, and more.​

Step 4

Create Automated
Email Sequences​

We trigger personalized content delivery to your leads & build relationships that convert to sales.

Relationship Funnels

“Brands that are winning are brands that are investing time in content development, sharing their knowledge at no cost and nurturing their prospects towards their conversion goals. Relationship funnels are exactly what smart brands use to accomplish this.”

"Hi. We're Great. We sell this. Buy it."

Is this how your website and ad copy reads to your prospects? You don’t ask someone to marry you on the first dateso why are you asking your prospects to buy from you as soon as they stumble upon your brand? 

Relationship building is vital when it comes to converting your traffic to customers. (Yes, that means you have to be patient.) Your website alone is no longer enough. You have to build trust and credibility through marketing automation and by providing ongoing valueat no cost.

HubSpot’s diagram and explanation of the “Three Stages of the Buyer’s Journey” encapsulates this notion.

Awareness:
Prospect is expressing symptoms of a problem.
Prospect does research to give a name to their problem.

Consideration:
Prospect has clearly defined their problem.
Prospect researches all available options for solving their problem.

Decision:
Prospect decides on solution and identifies vendors.
Prospect creates short list of vendors and makes purchase decision.

Understanding how buyers buy is the first step. Now let’s go!

Anatomy of a Funnel

funnels

Funnels are the foundation of your digital marketing strategy. We'll guide you through the entire processfrom education to implementation. When you better understand the science behind building funnels and then view your completed funnels, it will be obvious that there is no other way to advertise.

landing pages

Your website's homepage has its place in your online presence but it's not where you should send your digital ad campaign leads. Landing pages get higher conversion rates by providing your prospects a single call-to-action. We build and host your landing pages and route the email form submissions directly to your inbox or your email service.

EMAIL automation

Email marketing platforms can be daunting to set up and it can be even more difficult to execute quality campaigns. Don't get overwhelmed! We can guide you from strategy through implementation. Automating your email will save you time like you won't believe. It will be like having a salesperson on staff selling for you 24/7.

social & google advertising

If you have done any digital advertising in the past and not implemented marketing and sales funnelsyou have not done digital advertising. We provide a quick, yet comprehensive approach to digital campaigns that maximize your ad spend and ROI.

campaign analytics

If you are not measuring you're not improving. All digital advertising and conversions are measurable and we make sure you have the proper tools in place to identify what is working and what needs adjusted. Don't spend ad dollars without first putting an evaluation system in place.

website optimization

Although we don't necessarily need to lean heavily on your website to have a successful advertising campaignit is a good idea to make sure that its most visited pages are optimized. That means removing any confusing content, streamlining your messaging and design and implementing calls-to-action.

What People Are Saying...

Relationship Building for Accounting Firms Dentists Law Firms Consultants Pet Care Fitness & Gyms Chiropractors Real Estate Medical Practices Retailers Car Dealerships CPAs Attorneys Service Providers Agencies eCommerce Legal Education Senior Care

Build stronger lead relationships with All Funnel.

We would love to see how we can help you better connect with your prospects and leads. We can help you build your marketing funnels, fix your existing sales funnels or create automated email marketing campaigns that convert more prospects to customers!

AllFunnel-Logo-Tilt-250x50

Market More Efficiently

Better prepare your website to convert your hard-earned traffic.

And save an enormous amount of time and money avoiding useless campaigns.

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Experience

Manager, Strategic Marketing & Digital Design
Strategy, Design, Implementation, Management
Independent Insurance Agents & Brokers of America | 2003-Present

Marketing Consulting
Audit, Strategy
All Funnel | 2019-2020

IoT Design Consulting
Asset Tracking, Workplace Optimization, Predictive Analytics
iDevise | 2015-2019

Software / Platforms

Applicable Skills

Design
+ Adobe: Illustrator, Photoshop, XD, InDesign

Marketing Automation
+ HubSpot
+ Higher Logic
+ JotForm

Web / CMS
+ WordPress
+ SharePoint
+ Shopify
+ HTML, JavaScript, CSS

Analytics
+ Google: Analytics, Console,
Tag Manager, Trends
+ Ubersuggest
+ Lucky Orange
+ Social Platform Metrics
+ Bespoke Internal Reporting

+ Inbound Marketing / Sales
+ Email Marketing Automation
+ Marketing / Sales Funnels
+ Lead Generation / Qualification
+ Online Assessments
+ Web / UI / UX
+ Graphic Design
+ Content Marketing
+ Paid Advertising
+ Data Analysis / Reporting
+ Product Development
+ Project Management
+ Digital Transformation
+ Project Proposals / SOW
+ StoryBrand SB7 Framework
+ Contract Negotiation

Inbound Marketing Samples

All Funnel 10 Steps for Building the Ultimate Sales Funnel

Marketing + Technology

I am a marketer, technologist, and designer who is driven to improve user experience and engagement. A strong believer in analytics and constant enhancement of efficiencies that increase productivity and streamline workflows.

Projects

At a Glance

+ 18 years in multiple marketing roles at largest national insurance association.

+ Start-up experience in web, marketing, and IoT spaces.

+ Enthusiasm for attaining new skills, questioning norms, and exploring solutions to problems.

+ Inherent desire to help at any capacity to ensure the success of the team.

+ Pittsburgh Technology Council
+ American Marketing Association
+ American Society of
Association Executives
+ eMarketing Association

Slippery Rock University
of Pennsylvania
Bachelor of Science, Communication;
Emerging Technology and Multimedia

+ Committee Member for Annual Charity Golf Event having raised over $190k for local charities since 2009
+ Youth Ice Hockey Coach
+ Youth Soccer Coach

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