PROCESS
We are your guide for building stronger relationships with your leads, prospects and existing clients. We’ll help you build “relationship funnels” that keep your audience engaged and nurtures them toward your conversion goals.
How We Do It
15 Minute
Discovery Call
We discuss your marketing goals and I share with you the fundamentals of relationship funnels.
Identify Conversion
Goal & Audience
We create messaging & target your audience with inbound marketing, web & social ads.
Build Landing Pages
& Lead Magnets
We build funnels with value-rich landing pages, lead magnets, up-sells, down-sells, and more.
Create Automated
Email Sequences
We trigger personalized content delivery to your leads & build relationships that convert to sales.
Relationship Funnels
“Brands that are winning are brands that are investing time in content development, sharing their knowledge at no cost and nurturing their prospects towards their conversion goals. Relationship funnels are exactly what smart brands use to accomplish this.”
"Hi. We're Great. We sell this. Buy it."
Is this how your website and ad copy reads to your prospects? You don’t ask someone to marry you on the first date—so why are you asking your prospects to buy from you as soon as they stumble upon your brand?
Relationship building is vital when it comes to converting your traffic to customers. (Yes, that means you have to be patient.) Your website alone is no longer enough. You have to build trust and credibility through marketing automation and by providing ongoing value—at no cost.
HubSpot’s diagram and explanation of the “Three Stages of the Buyer’s Journey” encapsulates this notion.
Awareness:
+ Prospect is expressing symptoms of a problem.
+ Prospect does research to give a name to their problem.
Consideration:
+ Prospect has clearly defined their problem.
+ Prospect researches all available options for solving their problem.
Decision:
+ Prospect decides on solution and identifies vendors.
+ Prospect creates short list of vendors and makes purchase decision.
Understanding how buyers buy is the first step. Now let’s go!
Anatomy of a Funnel
funnels
Funnels are the foundation of your digital marketing strategy. We'll guide you through the entire process—from education to implementation. When you better understand the science behind building funnels and then view your completed funnels, it will be obvious that there is no other way to advertise.
landing pages
Your website's homepage has its place in your online presence but it's not where you should send your digital ad campaign leads. Landing pages get higher conversion rates by providing your prospects a single call-to-action. We build and host your landing pages and route the email form submissions directly to your inbox or your email service.
EMAIL automation
Email marketing platforms can be daunting to set up and it can be even more difficult to execute quality campaigns. Don't get overwhelmed! We can guide you from strategy through implementation. Automating your email will save you time like you won't believe. It will be like having a salesperson on staff selling for you 24/7.
social & google advertising
If you have done any digital advertising in the past and not implemented marketing and sales funnels—you have not done digital advertising. We provide a quick, yet comprehensive approach to digital campaigns that maximize your ad spend and ROI.
campaign analytics
If you are not measuring you're not improving. All digital advertising and conversions are measurable and we make sure you have the proper tools in place to identify what is working and what needs adjusted. Don't spend ad dollars without first putting an evaluation system in place.
website optimization
Although we don't necessarily need to lean heavily on your website to have a successful advertising campaign—it is a good idea to make sure that its most visited pages are optimized. That means removing any confusing content, streamlining your messaging and design and implementing calls-to-action.
What People Are Saying...
Relationship Building for Accounting Firms Dentists Law Firms Consultants Pet Care Fitness & Gyms Chiropractors Real Estate Medical Practices Retailers Car Dealerships CPAs Attorneys Service Providers Agencies eCommerce Legal Education Senior Care
Build stronger lead relationships with All Funnel.
We would love to see how we can help you better connect with your prospects and leads. We can help you build your marketing funnels, fix your existing sales funnels or create automated email marketing campaigns that convert more prospects to customers!
