Landing Pages

Tired of driving traffic to your website and not seeing results?
If you designed your ad or other inbound offer correctly, you provided prospects with a specific offer and call to action. When your visitor then arrives at your website they’re met with a slew of information about your business that derails them from their intended path. They then get confused and leave, drastically reducing customer conversion.

Landing pages provide cohesiveness with your advertisement and its offer. So instead of just driving prospects to your homepage, take them to a page that resembles your ad, its offer, some social proof (client testimonials) and a lead magnet. The lead magnet can be a PDF, eBook, video series or other resource of value that you can exchange for the prospect’s email address. Providing an exchange of value rather than just asking for their email address greatly increases the chances of them sharing it with you.

Sample Landing Pages

Check out these great examples of single call-to-action landing pages that convert!

Why Landing Pages Work

Landing pages work because they provide your prospects one, singular call to action. That’s it. The less your prospects have to think once they arrive on your landing page the more likely they are to convert to a customer.

For instance, here are two sets of directions. Which one is easier to follow?
1. Stand up, touch your toes, walk to the front door, knock seven times, walk back to me, give me a high-five, spin around three times, go sit in the red chair.
2. Go sit in the red chair.

Your customers will only do what you ask them to do. Stop giving them too much to think about and start driving them toward a single conversion goal by providing them a clear path to selecting your product or service as the ideal solution to their problem.

Upon submitting this form you will be redirected to our detailed “How to Build Sales Funnels” PDF. Have a look to better understand why funnels are a must!

landing pages

Experience

Manager, Strategic Marketing & Digital Design
Strategy, Design, Implementation, Management
Independent Insurance Agents & Brokers of America | 2003-Present

Marketing Consulting
Audit, Strategy
All Funnel | 2019-2020

IoT Design Consulting
Asset Tracking, Workplace Optimization, Predictive Analytics
iDevise | 2015-2019

Software / Platforms

Applicable Skills

Design
+ Adobe: Illustrator, Photoshop, XD, InDesign

Marketing Automation
+ HubSpot
+ Higher Logic
+ JotForm

Web / CMS
+ WordPress
+ SharePoint
+ Shopify
+ HTML, JavaScript, CSS

Analytics
+ Google: Analytics, Console,
Tag Manager, Trends
+ Ubersuggest
+ Lucky Orange
+ Social Platform Metrics
+ Bespoke Internal Reporting

+ Inbound Marketing / Sales
+ Email Marketing Automation
+ Marketing / Sales Funnels
+ Lead Generation / Qualification
+ Online Assessments
+ Web / UI / UX
+ Graphic Design
+ Content Marketing
+ Paid Advertising
+ Data Analysis / Reporting
+ Product Development
+ Project Management
+ Digital Transformation
+ Project Proposals / SOW
+ StoryBrand SB7 Framework
+ Contract Negotiation

Inbound Marketing Samples

All Funnel 10 Steps for Building the Ultimate Sales Funnel

Marketing + Technology

I am a marketer, technologist, and designer who is driven to improve user experience and engagement. A strong believer in analytics and constant enhancement of efficiencies that increase productivity and streamline workflows.

Projects

At a Glance

+ 18 years in multiple marketing roles at largest national insurance association.

+ Start-up experience in web, marketing, and IoT spaces.

+ Enthusiasm for attaining new skills, questioning norms, and exploring solutions to problems.

+ Inherent desire to help at any capacity to ensure the success of the team.

+ Pittsburgh Technology Council
+ American Marketing Association
+ American Society of
Association Executives
+ eMarketing Association

Slippery Rock University
of Pennsylvania
Bachelor of Science, Communication;
Emerging Technology and Multimedia

+ Committee Member for Annual Charity Golf Event having raised over $190k for local charities since 2009
+ Youth Ice Hockey Coach
+ Youth Soccer Coach

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