ARE YOU SQUANDERING YOUR EXPENSIVE, HARD-EARNED LEADS?
Businesses spend countless dollars (web, print, search, social, tv) without first building a proper strategy to engage and convert the leads they receive from these campaigns. It’s not enough to just advertise. You must have a mechanism in place to capture and convert your leads. Without this, they will get distracted, confused, and end up abandoning your site.
If your business is driving leads and prospects to your website without first implementing a simple automated framework to convert, you need to take action now and create an “always on” sales and marketing machine to maximize your conversions.
10-STEPS TO IMPROVE ENGAGEMENT:
Review our step-by-step process to learn how we build marketing funnels that convert. Steal it and do it yourself or schedule a discovery call. We can get started immediately.
We just need a little info. 15 minutes usually does the trick. Once we know a little more about your problems, goals, what’s working and what’s not we can start discussing the future of your digital presence. We will introduce the concept of a “value ladder” and how it can improve your customer acquisition process.
If you decide to move forward, we’ll then begin building your marketing roadmap to identify where you can gain the most traction for the least amount of spend.
If not, keep going. Our entire process is listed step-by-step below…
Once an agreement is in place, our first exercise will be identifying the priority products or services you want to grow, redesigning your website and updating your existing marketing and ad copy to sales copy that sells.
Every team member should be selling, but every team member is not a salesperson. We can change that by creating a simple one-liner that everyone on your team can rehearse, no matter their role, and share with anyone to ignite interest in your product or service.
This will be done through a series of fun exercises we can do together (or you can go through the worksheets on your own). When we’re done, we will have created a simple plan for how you and your team communicate your company’s message to your audience.
From here, we will create a lead magnet that visitors will trade their email for in order to download or access. This can be a PDF checklist, tips, how-to video, etc. We can brainstorm topics by identifying your product’s/service’s most frequently asked questions and use them to build an invaluable resource your prospects can’t resist.
Once your website and digital properties are up-to-date and we’ve completed your lead magnet, we will start building out your landing pages.
Think of a landing page as a web page on your site–but it only offers one single call-to-action. Landing pages have higher conversion rates than standard web pages. They remove the navigation, header, footer and other noise found on your website and drive traffic to the “one thing” you want them to do. In our case, we want them to provide their email address in trade for access to our lead magnet, webinar, training video or other valuable piece of content that can solve an immediate problem for them.
Delivery pages (or thank you pages) are pages we’ll create and re-direct the lead to after they opt-in to download the lead magnet from your landing page. They will be able to access the lead magnet (PDF, video, etc) on this page.
One thing the Delivery Page WILL NOT have is sales copy. This is vital. We don’t sell until we build rapport–just like you don’t ask someone to marry you on the first date. We are just using this page to say “Thank You for Your Interest in our [Name of Lead Magnet]” and let them know to check their inbox–where they will also find the link to download the Lead Magnet.
We now have their first name and email address. So as they arrive at the Delivery Page they will be simultaneously receiving the Thank You email.
Once the lead shares their email, we’ll send them a Thank You email.
This will be the first email (of a series) we’ll have pre-designed and waiting for them. The thank you email will be customized with their first name (provided in opt-in form) and simply convey your gratitude for their interest in the lead magnet. We can also include a link to a blog post or other helpful resource for good measure.
Again here, we WILL NOT include sales copy in the Thank You email. Too soon. You must trust that your patience will be rewarded.
The Nurture Email Sequence is just as it sounds. It’s a series of conversational emails that provides prospects helpful information.
Think “5 Ways To improve…”, How To Get More…”, “10-Point Checklist For…”, so-on and so-forth.
The idea is to selflessly provide your leads tools and assistance throughout their decision-making process WITHOUT asking for the sale–yet.
This will position you as the authority in your space and build up your credibility. Both are huge factors leads take into consideration in their decision-making process.
Now, the time has finally come to pitch your product or service.
You have provided them a useful lead magnet, you have sent them a series of helpful emails that provided them direction. And all the while, you have subtly (and not so subtly) communicated that you have the solution to their problem. After all, that’s what all products and services do–they solve a problem for someone.
This is where the magic happens. We will use emotional response strategies to meet your customers “where they are.” People are always moving in one of two directions–away from pain or towards pleasure. (More to come on that.)
We’ll identify which of these directions best fits your product/service and audience and write sales copy to match.
People want to be transformed. We will position your product or service as the path to that transformation. And when you’re responsible for their transformation they will become repeat customers and refer you for years to come.
Your funnel is now converting visitors and leads to customers.
You have patiently proven your worth to them and they are now happily living in your product/service marketing ecosystem.
Keep reading to learn what you need to do next to keep them happy, keep them buying and turn them into a referral machine for you…
Having come through your funnel receiving top-notch communications, this is what your customers have now come to expect from you. So this is what you will give them.
It starts with customer support and relevant, timely engagement and continues throughout their client life-cycle. They ask, you answer.
This is the point where most businesses stop… and sadly, this is what buyers have become used to. They’re sold to until they buy and then they’re left in the ether.
This is good news for you because you have a plan… a customer engagement plan. This will keep them satisfied, coming back for more and far more likely to refer you to anyone they come across who needs the same problem solved.
The customer marketing matrix (more to come on this…) makes it clear that the best and most cost-efficient way to grow your business is through your existing customer-base. Not through continuous acquisition campaigns. Once your lead converts, we will continue to show value and sell them products and services in your value ladder.
Connect with your prospects on a deeper level and start converting more leads to customers.
WE BUILD SIMPLE, AUTOMATED MARKETING & SALES FUNNELS THAT DRIVE NEW AND REPEAT BUSINESS.
MORE OF THE SAME ≠ GROWTH
New website ≠ more traffic & conversions.
Businesses often think a shiny new website is the solution to lagging sales. Your site may indeed need a redesign, but in most cases that will not solve your problem. Without proper sales copy and automated marketing funnels your new site, while looking amazing on the outside, will likely fall short of your expectations.
That’s because most web designers make things pretty instead of focusing on converting visitors to customers. Your website should not be a beautiful online brochure, it should be a marketing and sales machine.
If you are planning a website redesign project–talk to us first. We can help you decide whether that is the correct approach based on your current web presence, traffic and digital practices.
New salesperson ≠ more sales.
Historically speaking, businesses try to solve sales issues by adding more sales staff. This is a time consuming and often costly mistake. Especially if you have not yet fully identified your growth issues. If you have not implemented a marketing and sales funnel strategy yet, this should categorically be the first action you take.
Spending money on any type of advertising (especially SEO or paid ads via Google, Facebook, LinkedIn or other social platforms) and sending traffic to your website without a definitive funnel strategy in place, you are without a doubt losing customers.
So if you are looking to hire another salesperson–talk to us first. We can help you evaluate your pain points to identify the best, most cost-effective way forward for your business. s
WHAT'S YOUR #1 SALES GOAL?
Get New Customers
I want to more effectively advertise my products or services to new prospective clients and grow my book of business.
Increase Existing Client Cross-sales & Referrals
I want my existing clients to purchase my products or services more often and refer my business to friends and colleagues.
TAKE OUR 2-MINUTE MARKETING QUIZ
How We Do It
We discuss your marketing goals and I share with you the fundamentals of relationship funnels.
Goal & Audience
We create messaging & target your audience with inbound marketing, web & social ads.
Build Landing Pages
& Lead Magnets
We build funnels with value-rich landing pages, lead magnets, up-sells, down-sells, and more.
We trigger personalized content delivery to your leads & build relationships that convert to sales.
Marketing & Sales Funnels for Accounting Firms Dentists Law Firms Consultants Pet Care Fitness & Gyms Chiropractors Real Estate Medical Practices Retailers Car Dealerships CPAs Attorneys Service Providers Agencies eCommerce Legal Education Senior Care
Build stronger lead relationships with All Funnel.
We would love to see how we can help you better connect with your prospects and leads. We can help you build your marketing funnels, fix your existing sales funnels and create automated email marketing campaigns that convert more prospects to customers!
WHAT WOULD YOU HAVE DONE DIFFERENTLY
90 DAYS BEFORE LOCKDOWN?
This is a question all businesses should be asking themselves right now. I know we have. What if you could have better prepared for the economic closures? Throughout a series of lockdowns, most businesses hung on for dear life and sadly, some closed their doors for good. This has been a harsh lesson for all of us business.
Preparing for an economic down-turn is a must.
Now is the time to prepare.
The best way to preserve your business until we get through these unprecedented times and to reduce the negative impact of future downturns is to get as many leads (ie. emails, phone numbers, social followers) as you can while the getting is good. Increasing the “traffic you own” (email list) is the most important resource for keeping your doors open.
This is how you stay connected during potential closures and future-proof your business through this uncertainty and beyond.
We hate spam and promise to keep your information safe.