How to Conduct a Website, Marketing & Traffic Review

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It's easy to skip this step. Nobody wants to talk about the warts. Everyone wants to jump into new and exciting ideas. However if you don't do a comprehensive audit of your existing marketing, messaging and strategy you are bound to continue implementing strategies that are detrimental to growth.

This is where you start.

Yes, the thing you’ve been putting off doing. Hoping traffic would pick up or your website would magically start producing more leads. The hardest part is committing to the process. This step is vital for one reason. If you don’t know where you’ve been, it’s hard figure out where you need to go.

You could spend a lot of time trying to figure out what to do next, paralyzed by the number of directions you could go. Or you could spend 15 minutes with me to expedite the process. Once I get to know a little more about your business (problems, goals, what’s working and what’s not) we can start discussing the future of your marketing and digital presence. I will introduce funnel concepts and how it can improve your customer acquisition process.

If you decide to move forward with All Funnel, I’ll begin building your marketing roadmap to identify where you can gain the most traction for the least amount of spend.


  • Look at your website and compare it to top competitors in your industry. Find out what they’re doing that you are not and document for conversation with your marketing agency.
  • Look back at the outbound marketing campaigns you executed and document what has worked, what has not and what you would like to try.
  • Review your monthly traffic volume and the sources that are producing your traffic.


  • When it comes to designing a website or ad campaign make sure you are working with someone who understands how to write sales copy. 
  • Most web designers know how to make pretty websites but have little to no experience in building sites that are marketing and sales machines for their clients. 
  • Identify your sales goals and be sure to ask for examples of how your agency of choice plans to implement a strategy to take advantage of your existing traffic, emails and digital advertising clicks.

Why All Funnel?

All Funnel exists to build and implement affordable, professional-grade marketing strategies for small and mid-size businesses. Funnels help convert your hard-earned ad traffic at a much higher rate. Don’t spend another dollar on lead generation without first adding funnels to your campaigns.

Book a time to chat with me. It’s much easier to quickly discuss your needs and see if I can help your solve your problems.

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Manager, Strategic Marketing & Digital Design
Strategy, Design, Implementation, Management
Independent Insurance Agents & Brokers of America | 2003-Present

Marketing Consulting
Audit, Strategy
All Funnel | 2019-2020

IoT Design Consulting
Asset Tracking, Workplace Optimization, Predictive Analytics
iDevise | 2015-2019

Software / Platforms

Applicable Skills

+ Adobe: Illustrator, Photoshop, XD, InDesign

Marketing Automation
+ HubSpot
+ Higher Logic
+ JotForm

Web / CMS
+ WordPress
+ SharePoint
+ Shopify
+ HTML, JavaScript, CSS

+ Google: Analytics, Console,
Tag Manager, Trends
+ Ubersuggest
+ Lucky Orange
+ Social Platform Metrics
+ Bespoke Internal Reporting

+ Inbound Marketing / Sales
+ Email Marketing Automation
+ Marketing / Sales Funnels
+ Lead Generation / Qualification
+ Online Assessments
+ Web / UI / UX
+ Graphic Design
+ Content Marketing
+ Paid Advertising
+ Data Analysis / Reporting
+ Product Development
+ Project Management
+ Digital Transformation
+ Project Proposals / SOW
+ StoryBrand SB7 Framework
+ Contract Negotiation

Inbound Marketing Samples

All Funnel 10 Steps for Building the Ultimate Sales Funnel

Marketing + Technology

I am a marketer, technologist, and designer who is driven to improve user experience and engagement. A strong believer in analytics and constant enhancement of efficiencies that increase productivity and streamline workflows.


At a Glance

+ 18 years in multiple marketing roles at largest national insurance association.

+ Start-up experience in web, marketing, and IoT spaces.

+ Enthusiasm for attaining new skills, questioning norms, and exploring solutions to problems.

+ Inherent desire to help at any capacity to ensure the success of the team.

+ Pittsburgh Technology Council
+ American Marketing Association
+ American Society of
Association Executives
+ eMarketing Association

Slippery Rock University
of Pennsylvania
Bachelor of Science, Communication;
Emerging Technology and Multimedia

+ Committee Member for Annual Charity Golf Event having raised over $190k for local charities since 2009
+ Youth Ice Hockey Coach
+ Youth Soccer Coach

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