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What Is a Funnel, Anyway?

A marketing funnel is a model that shows the way a potential customer goes from becoming aware of your brand to purchasing a good or service. This model involves several

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What Is a Funnel, Anyway?

A marketing funnel is a model that shows the way a potential customer goes from becoming aware of your brand to purchasing a good or

Experience

Manager, Strategic Marketing & Digital Design
Strategy, Design, Implementation, Management
Independent Insurance Agents & Brokers of America | 2003-Present

Marketing Consulting
Audit, Strategy
All Funnel | 2019-2020

IoT Design Consulting
Asset Tracking, Workplace Optimization, Predictive Analytics
iDevise | 2015-2019

Software / Platforms

Applicable Skills

Design
+ Adobe: Illustrator, Photoshop, XD, InDesign

Marketing Automation
+ HubSpot
+ Higher Logic
+ JotForm

Web / CMS
+ WordPress
+ SharePoint
+ Shopify
+ HTML, JavaScript, CSS

Analytics
+ Google: Analytics, Console,
Tag Manager, Trends
+ Ubersuggest
+ Lucky Orange
+ Social Platform Metrics
+ Bespoke Internal Reporting

+ Inbound Marketing / Sales
+ Email Marketing Automation
+ Marketing / Sales Funnels
+ Lead Generation / Qualification
+ Online Assessments
+ Web / UI / UX
+ Graphic Design
+ Content Marketing
+ Paid Advertising
+ Data Analysis / Reporting
+ Product Development
+ Project Management
+ Digital Transformation
+ Project Proposals / SOW
+ StoryBrand SB7 Framework
+ Contract Negotiation

Inbound Marketing Samples

All Funnel 10 Steps for Building the Ultimate Sales Funnel

Marketing + Technology

I am a marketer, technologist, and designer who is driven to improve user experience and engagement. A strong believer in analytics and constant enhancement of efficiencies that increase productivity and streamline workflows.

Projects

At a Glance

+ 18 years in multiple marketing roles at largest national insurance association.

+ Start-up experience in web, marketing, and IoT spaces.

+ Enthusiasm for attaining new skills, questioning norms, and exploring solutions to problems.

+ Inherent desire to help at any capacity to ensure the success of the team.

+ Pittsburgh Technology Council
+ American Marketing Association
+ American Society of
Association Executives
+ eMarketing Association

Slippery Rock University
of Pennsylvania
Bachelor of Science, Communication;
Emerging Technology and Multimedia

+ Committee Member for Annual Charity Golf Event having raised over $190k for local charities since 2009
+ Youth Ice Hockey Coach
+ Youth Soccer Coach

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