All Funnel 10 Steps for Building the Ultimate Sales Funnel


Download our PDF guide and keep it handy as you plan, build & execute your marketing automation process.

This simple step-by-step process will teach you the fundamentals of building marketing and sales funnels. Do it yourself or set-up a discovery call with us so we can learn more about your business and suggest next steps.

Let’s get to know each other! Once we have a little more about your problems, goals, what’s working and what’s not we can start discussing the future of your digital presence. We will introduce simple concepts like “value ladders” and other lead gen tactics and how they can improve your customer acquisition process.

If you decide to move forward, we’ll then begin building your marketing roadmap to identify where you can gain the most traction for the least amount of spend.

Ready to chat with us about your business? 

If not, keep going. Our entire process is listed step-by-step below…

Once an agreement is in place, our first exercise will be identifying the priority products or services you want to grow, redesigning your website and updating your existing marketing and ad copy to sales copy that sells

Every team member should be selling, but every team member is not a salesperson. We can change that by creating a simple one-liner that everyone on your team can rehearse, no matter their role, and share with anyone to ignite interest in your product or service.

This will be done through a series of fun exercises we can do together (or you can go through the worksheets on your own). When we’re done, we will have created a simple plan for how you and your team communicate your company’s message to your audience.

Want to learn a bit more about our simple “Hero & Guide” framework?

From here, we will create a lead magnet that visitors will trade their email for in order to download or access. This can be a PDF checklist, tips, how-to video, etc. We can brainstorm topics by identifying your product’s/service’s most frequently asked questions and use them to build an invaluable resource your prospects can’t resist. 

Let’s discuss what type of lead magnet is right for your business and your audience.

Once your website and digital properties are up-to-date and we’ve completed your lead magnet, we will start building out your landing pages.

Think of a landing page as a web page on your site–but it only offers one single call-to-action. Landing pages have higher conversion rates than standard web pages. They remove the navigation, header, footer and other noise found on your website and drive traffic to the “one thing” you want them to do. In our case, we want them to provide their email address in  trade for access to our lead magnet, webinar, training video or other valuable piece of content that can solve an immediate problem for them.

Learn “the one thing” about landing pages that boost conversion.

Delivery pages (or thank you pages) are pages we’ll create and re-direct the lead to after they opt-in to download the lead magnet from your landing page. They will be able to access the lead magnet (PDF, video, etc) on this page.

One thing the Delivery Page WILL NOT have is sales copy. This is vital. We don’t sell until we build rapport–just like you don’t ask someone to marry you on the first date. We are just using this page to say “Thank You for Your Interest in our [Name of Lead Magnet]” and let them know to check their inbox–where they will also find the link to download the Lead Magnet.

We now have their first name and email address.  So as they arrive at the Delivery Page they will be simultaneously receiving the Thank You email.

Delivery pages can subtly sell to leads who are eager to buy as well. Find out how best to do this.

Once the lead shares their email, we’ll send them a Thank You email.

This will be the first email (of a series) we’ll have pre-designed and waiting for them. The thank you email will be customized with their first name (provided in opt-in form) and simply convey your gratitude for their interest in the lead magnet. We can also include a link to a blog post or other helpful resource for good measure.

Again here, we WILL NOT include sales copy in the Thank You email. Too soon. You must trust that your patience will be rewarded.

It’s vital to get this initial email right. Find out our tips and techniques for nailing it.

The Nurture Email Sequence is just as it sounds. It’s a series of conversational emails that provides prospects helpful information.

Think “5 Ways To improve…”, How To Get More…”, “10-Point Checklist For…”, so-on and so-forth.

The idea is to selflessly provide your leads tools and assistance throughout their decision-making process WITHOUT asking for the sale–yet.

This will position you as the authority in your space and build up your credibility. Both are huge factors leads take into consideration in their decision-making process.

Patience is key. Learn how to write nurture sequences to keep readers interested all the way through to the sale.

Now, the time has finally come to pitch your product or service.

You have provided them a useful lead magnet, you have sent them a series of helpful emails that provided them direction. And all the while, you have subtly (and not so subtly) communicated that you have the solution to their problem. After all, that’s what all products and services do–they solve a problem for someone.

This is where the magic happens. We will use emotional response strategies to meet your customers “where they are.” People are always moving in one of two directions–away from pain or towards pleasure. (More to come on that.)

We’ll identify which of these directions best fits your product/service and audience and write sales copy to match.

People want to be transformed. We will position your product or service as the path to that transformation. And when you’re responsible for their transformation they will become repeat customers and refer you for years to come.

Let’s talk about how to structure your sales emails so they convert.

Your funnel is now converting visitors and leads to customers.

You have patiently proven your worth to them and they are now happily living in your product/service marketing ecosystem. 

Keep reading to learn what you need to do next to keep them happy, keep them buying and turn them into a referral machine for you…

Ready to build your custom lead generation machine that sells for you 24/7?

Having come through your funnel receiving a slew of timely and valuable content, this is what your customers have now come to expect from you. So this is what you will continue to provide to them.

It starts with customer support and relevant, timely engagement and continues throughout their customer life-cycle. They ask, you answer.

This is the point where most businesses stop… and sadly, this is what buyers have become used to.  They’re sold to until they buy and then they’re left in the ether.

This is good news for you because you have a plan… a customer engagement plan. This will keep them satisfied, coming back for more and far more likely to refer you to anyone they come across who needs the same problem solved. 

The customer marketing matrix (more to come on this…) makes it clear that the best and most cost-efficient way to grow your business is through your existing customer-base. Not through continuous acquisition campaigns. Once your lead converts, we will continue to show value and sell them products and services in your value ladder.

Are you ready to start meaningfully engaging with your new customers to drive cross-sales and referrals?

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