LOCAL WEB & MARKETING SOLUTIONS THAT GET RESULTS
A SIMPLE MARKETING SYSTEM THAT FIXES LOCAL SMALL BUSINESS WEBSITES
YOUR WEBSITE VISITORS WANT MORE VALUE.
GIVE IT TO THEM.
We help Pittsburgh businesses overlay a framework onto their ineffective websites that helps them attract more leads and customers.
LOCAL WEB & MARKETING SOLUTIONS THAT GET RESULTS
We help Pittsburgh businesses turn their brochure-style websites into marketing machines that attract more leads and convert them to customers.
WHAT'S WRONG WITH MY WEBSITE?
Every business needs traffic, leads, and customers. However, most websites are designed by web designers who can build beautiful looking websites, but have never studied digital sales strategies and copywriting. So their sites are not effective at converting traffic to leads and leads to customers. Visual design and generic copy does not sell.
This approach sabotages all of your advertising and lead generation efforts. We call thes CONVERSION GAPS.
#1
TRAFFIC
Step one to attract new customers. Traffic can come from many places. Google, social, paid ads, emails, referrals and more.
CONVERSION GAP
NO VALUE EXCHANGE
Credibility needs to be earned. To do so, you have to provide value to your visitors. First time visitors are not ready to "Request a Quote" or "Buy Now" on their first visit. Build an opt-in strategy around giving through automated engagement.
#2
LEADS
For traffic to become leads, they must share their contact information so you can enter them into your marketing system.
CONVERSION GAP
NO RELATIONSHIP
Be patient. Don't ask them to marry you on the first date. Continue to provide value, nurturing the lead towards conversion. Providing trust through credibility and authority increases your close rate when it finally comes time to ask for the sale.
#3
CUSTOMERS
Maximizing your traffic and converting it to leads, then customers is the lifeblood of your business. Is it time to review your strategy?
TRAFFIC
Your business needs web traffic. Maybe you're getting a little, but almost nobody is setting appointments or buying your products or services?
CONVERSION GAP #1
NO VALUE EXCHANGE
Trust needs to be earned. To do so, you have to provide more free value up front. 96% of website visitors are not ready to "Buy" on their first visit. But they are willing to opt-in with their email to access valuable resources that can help them solve their problem. A strategic lead mangnet can give them a quick win and build trust.
LEADS
So you converted some traffic to leads. You exchange mails or have a call with them but never hear back. Why are they not getting back to you?
CONVERSION GAP #2
NO RELATIONSHIP
Continue being patient. Don't ask visitors to marry you (ie. "buy") on the first date. Continue to provide value, nurturing the lead toward your conversion goal. Get them into a value-rich automated email sequence. Gain credibility and authroity and increase your close rate when it finally comes time to ask for the sale.
CUSTOMERS
Funneling your traffic through a proven lead relationship system is vital to the success of your sales and marketing. Is it time to review your strategy?
These two CONVERSION GAPS are where most web designers and ad agencies fail their clients.
This is where All Funnel thrives.
WE FILL THE CONVERSION GAPS
Standard cookie-cutter websites are often missing the below components. That’s why it’s vital to work with a results-first web design and marketing team that recognizes the importance of baking sales strategies into the design. Here are four items we include in all of our design projects that turn boring websites whose content is all about themselves into sales machines that focus on providing a solution to the visitor’s problem.
LEAD MAGNETS
Are you designing helpful documents, resources, and tools you can offer your visitors in trade for their email address? Building a site full of value exchange helps build your credibility and makes you an authority in your field.
LANDING PAGES
Are you driving your ad traffic to your homepage or do you have offer-specific landing pages built that match your ad design and focus ONLY on your offer and nothing else? Landing pages are vital to boosting conversions.
EMAIL AUTOMATION
Are you using an email platform? If so, are you triggering specific email sequences for each of your offers or services? "Sign Up for Our Newletter" is no longer effective. Visitors now demand more value for their email.
CONTENT STRATEGY
Do you have a blog? Are you consistently creating and optimizing content on your site to boost organic rankings and drive more traffic to your site? Are you driving blog traffic from your articles to your offers?
EMAIL AUTOMATION CONVERTS TRAFFIC INTO CUSTOMERS WHILE YOU SLEEP
Growing your email list should be a top priority. If you don’t have an automated email strategy in place you are defintely missing out on prospective customers. It’s simple to set-up and will sell for your business around the clock for years to come.
OUR SIMPLE 4-STEP PROCESS
Schedule
Brief Discovery
Call
We discuss your current marketing, share our strategy, and answer your questions.
Identify Audience and Develop Offers
We create your brand message & design targeted outreach for your ideal audience.
Build Automated Marketing & Sales System
We build out your marketing funnels with high-value resources and lead capture strategies.
You Get More Customers On Autopilot
You now have a results-based marketing system that will work for you around the clock.
WEB & MARKETING SERVICES
CORE COMPONENTS
The following eight services are our core competencies. If you are starting a new website, this is what you need to be successful. If you are looking for a website redesign or only need select services, we will tailor our services to your needs.
WEBSITE DESIGN/REDESIGN & BRANDING
Outcome-based design that sells.
GOOGLE LOCAL BUSINESS PROFILE MANAGEMENT
Earn trust with customer reviews.
EMAIL OPT-IN LEAD MAGNETS
Give massive value to leads before your sales pitch.
BLOG CONTENT & MANAGEMENT
Be an authority in your field and boost SEO rankings.
HOSTING, MAINTENANCE & SUPPORT
All Included. You do nothing. We handle everything.
LOCAL SEO ESSENTIALS
Get noticed around town.
LEAD NURTURING EMAIL DRIP CAMPAIGNS
Stay in your leads' inbox and grow your credibility.
ONLINE APPOINTMENT BOOKING
Let prospects easily schedule calls and meetings.
ADVERTISING ADD-ONS
Driving customers to your updated site with paid advertising can get you some quick wins. We’ll identify the best platform for your business and design and ad campaign based on your budget.
GOOGLE ADS
Paid ads in your area to your targeted audience.
FACEBOOK/META ADS
Build highly targeted social campaigns in your area.
GOOGLE LOCAL SERVICE ADS
Only pay when leads contact you.
LINKEDIN ADS
Reach out to businesses and professionals.
FREQUENTLY ASKED QUESTIONS
WILL THIS STRATEGY WORK FOR MY BUSINESS?
If you are not currently implementing the four conversion strategies above then this is exactly for businesses like yours. These lead generation and digital marketing principals transcend industries and can be built from scratch or integrated into your existing software platforms. The longer you wait to implment this, the more leads you lose.
WHY DOES THIS WORK BETTER THAN WHAT I HAVE?
If you are constantly tweaking your messaging, design, and ads and still not getting the desired results, you need to overlay this strategy into your sales and marketing pipeline. We can handle the entire process or we can work with your existing team to get your upgraded marketing and sales system implemented and launched.
WHAT TYPE OF RESULTS CAN I EXPECT?
Web, marketing, and sales isn't easy. By implementing strategic marketing funnels, you will be exponentially improving your entire sales process. This prequalifies leads and shortens your sales cycle. Timely delivery of educational emails and resources, improving operational efficiency, and increasing return on ad investment is what every business wants.
HOW LONG DOES IT TAKE TO BUILD THIS?
Once we evaluate your current marketing and sales processes we can typically put together a custom package for you in about a week. Web redesign, landing page and lead magnet development, and email marketing automation implemenation can take anywehere from 4-6 weeks. Once everything is in place, your new marketing and sales system will run 24/7.
DO I NEED TO DO PAID ADVERTISING?
Paid advertising speeds along the lead generation process, but it's not necessary if you currently have a decent amount of traffic. Our system is based off of increasing value for your visitors and creating an automated follow-up process. So you will likely see a pop in visitor engagement and organic leads just by adding our system to your current website.
ARE THERE OTHER COMPANIES LIKE YOURS?
While I don't consider us a snowflake, I can say the majority of web designers, SEO gurus and paid advertising agencies are only looking at doing their "one thing" well. That's building a pretty website, ranking your site, and getting ad clicks, respectively. That's all great, but they rarely build out the system necessary to receive and convert that traffic to customers.
GET THIS GUIDE TO FUNNEL BUILDING
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Grab This 27 Page Definitive Guide to Funnel Building!
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10-STEPS TO IMPROVE ENGAGEMENT
WHAT'S IN THIS GUIDE?
I’ve created a step-by-step process to share how we build marketing funnels that convert at a much higher rate than traditional strategies. Steal it and do it yourself or schedule a discovery call. We can get started immediately.
STEP 1: MARKETING & SALES REVIEW
STEP 2: MESSAGE & DESIGN AUDIT
STEP 3: LEAD MAGNETS
STEP 4: LANDING PAGES
STEP 5: THANK YOU & DELIVERY PAGES
STEP 6: THANK YOU EMAILS
STEP 7: NURTURE EMAIL SEQUENCE
STEP 8: SALES EMAIL SEQUENCE
STEP 9: LEAD CONVERSION & SEGMENTATION
STEP 10: CLIENT COMMUNICATION
We just need a little info. 15 minutes usually does the trick. Once we know a little more about your problems, goals, what’s working and what’s not we can start discussing the future of your digital presence. We will introduce the concept of a “value ladder” and how it can improve your customer acquisition process.
If you decide to move forward, we’ll then begin building your marketing roadmap to identify where you can gain the most traction for the least amount of spend.
Ready to chat with us about your business?
If not, keep going. Our entire process is listed step-by-step below…
Once an agreement is in place, our first exercise will be identifying the priority products or services you want to grow, redesigning your website and updating your existing marketing and ad copy to sales copy that sells.
Every team member should be selling, but every team member is not a salesperson. We can change that by creating a simple one-liner that everyone on your team can rehearse, no matter their role, and share with anyone to ignite interest in your product or service.
This will be done through a series of fun exercises we can do together (or you can go through the worksheets on your own). When we’re done, we will have created a simple plan for how you and your team communicate your company’s message to your audience.
Want to learn a bit more about our simple “Hero & Guide” framework?
From here, we will create a lead magnet that visitors will trade their email for in order to download or access. This can be a PDF checklist, tips, how-to video, etc. We can brainstorm topics by identifying your product’s/service’s most frequently asked questions and use them to build an invaluable resource your prospects can’t resist.
Let’s discuss what type of lead magnet is right for your business and your audience.
Once your website and digital properties are up-to-date and we’ve completed your lead magnet, we will start building out your landing pages.
Think of a landing page as a web page on your site–but it only offers one single call-to-action. Landing pages have higher conversion rates than standard web pages. They remove the navigation, header, footer and other noise found on your website and drive traffic to the “one thing” you want them to do. In our case, we want them to provide their email address in trade for access to our lead magnet, webinar, training video or other valuable piece of content that can solve an immediate problem for them.
Learn “the one thing” about landing pages that boost conversion.
Delivery pages (or thank you pages) are pages we’ll create and re-direct the lead to after they opt-in to download the lead magnet from your landing page. They will be able to access the lead magnet (PDF, video, etc) on this page.
One thing the Delivery Page WILL NOT have is sales copy. This is vital. We don’t sell until we build rapport–just like you don’t ask someone to marry you on the first date. We are just using this page to say “Thank You for Your Interest in our [Name of Lead Magnet]” and let them know to check their inbox–where they will also find the link to download the Lead Magnet.
We now have their first name and email address. So as they arrive at the Delivery Page they will be simultaneously receiving the Thank You email.
Delivery pages can subtly sell to leads who are eager to buy as well. Find out how best to do this.
Once the lead shares their email, we’ll send them a Thank You email.
This will be the first email (of a series) we’ll have pre-designed and waiting for them. The thank you email will be customized with their first name (provided in opt-in form) and simply convey your gratitude for their interest in the lead magnet. We can also include a link to a blog post or other helpful resource for good measure.
Again here, we WILL NOT include sales copy in the Thank You email. Too soon. You must trust that your patience will be rewarded.
It’s vital to get this initial email right. Find out our tips and techniques for nailing it.
The Nurture Email Sequence is just as it sounds. It’s a series of conversational emails that provides prospects helpful information.
Think “5 Ways To improve…”, How To Get More…”, “10-Point Checklist For…”, so-on and so-forth.
The idea is to selflessly provide your leads tools and assistance throughout their decision-making process WITHOUT asking for the sale–yet.
This will position you as the authority in your space and build up your credibility. Both are huge factors leads take into consideration in their decision-making process.
Now, the time has finally come to pitch your product or service.
You have provided them a useful lead magnet, you have sent them a series of helpful emails that provided them direction. And all the while, you have subtly (and not so subtly) communicated that you have the solution to their problem. After all, that’s what all products and services do–they solve a problem for someone.
This is where the magic happens. We will use emotional response strategies to meet your customers “where they are.” People are always moving in one of two directions–away from pain or towards pleasure. (More to come on that.)
We’ll identify which of these directions best fits your product/service and audience and write sales copy to match.
People want to be transformed. We will position your product or service as the path to that transformation. And when you’re responsible for their transformation they will become repeat customers and refer you for years to come.
Let’s talk about how to structure your sales emails so they convert.
Your funnel is now converting visitors and leads to customers.
You have patiently proven your worth to them and they are now happily living in your product/service marketing ecosystem.
Keep reading to learn what you need to do next to keep them happy, keep them buying and turn them into a referral machine for you…
Ready to build your custom lead generation machine that sells for you 24/7?
Having come through your funnel receiving top-notch communications, this is what your customers have now come to expect from you. So this is what you will give them.
It starts with customer support and relevant, timely engagement and continues throughout their client life-cycle. They ask, you answer.
This is the point where most businesses stop… and sadly, this is what buyers have become used to. They’re sold to until they buy and then they’re left in the ether.
This is good news for you because you have a plan… a customer engagement plan. This will keep them satisfied, coming back for more and far more likely to refer you to anyone they come across who needs the same problem solved.
The customer marketing matrix (more to come on this…) makes it clear that the best and most cost-efficient way to grow your business is through your existing customer-base. Not through continuous acquisition campaigns. Once your lead converts, we will continue to show value and sell them products and services in your value ladder.
Are you ready to start meaningfully engaging with your customers?
Connect with your prospects on a deeper level and start converting more leads to customers.
DO YOU KNOW HOW MANY LEADS YOU ARE MISSING OUT ON?
Businesses spend countless dollars on advertising. Web, print, paid search and social. What they neglect to do first is build a proper strategy to engage and convert the leads received from their paid campaigns. It’s not enough to just advertise. You must have a mechanism in place to capture and convert your leads. Without this, they will get distracted, confused, and end up abandoning your site.
If your business is driving leads and prospects to your website without first implementing a simple automated framework to convert, you need to take action now and create an “always on” sales and marketing machine to maximize your conversions.
MORE OF THE SAME ≠ GROWTH
A new website ≠ more traffic & conversions.
Businesses often think a shiny new website is the solution to lagging sales. Your site may indeed need a redesign, but in most cases that will not solve your problem. Without proper sales copy and automated marketing funnels your new site, while looking amazing on the outside, will likely fall short of your expectations.
WHAT'S YOUR #1 SALES GOAL?
Get New Customers
I want to more effectively advertise my products or services to new prospective clients and grow my book of business.
Increase Existing Client Cross-sales & Referrals
I want my existing clients to purchase my products or services more often and refer my business to friends and colleagues.
